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The initial question gets answered, but then the questioner realizes the answer doesn't actually solve their problem, and so they ask another question, and so on.
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Or, solving the problem might take many iterations. Without asking follow-up questions to try to get to the heart of the issue, analysts can't solve the real problem. So to get to the crux of an issue, analysts need to ask clarifying questions.Ĭonsider a question like "How much traffic did this blog post get last week?" The person asking this question is most likely making some assumptions - for instance, that traffic is a good indicator of which blog posts perform well.īut for many businesses, this isn't actually a good indicator of success. It's almost never the case that the answer to the first question in a conversation is the true source of a problem. Asking a really good question, whose answer can be immediately turned into action, is hard. Bieda explores the the role that analytics translation plays in bridging the gap between data and the conversations where business decisions are made.Īsking an analyst a question is easy.